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A few words about us

Focus Nordic is the largest distributor of photographic products in the Nordic region. Our range includes many of the strongest brands, both in terms of cameras, binoculars and accessories. In addition, there are many products under our own brand Focus.

The company was founded in January 2010 following the merger of Focus Trading AB, Westheimer A/S and Aronsen A/S. Our head office and warehouse is located in Gothenburg Sweden, with sales offices in Copenhagen Denmark, Oslo Norway and Helsinki Finland.

Focus Nordic AB has an estimated turnover of around EUR 65 million (2011).

Company history

Focus Nordic was founded following the merger of Focus Trading AB, Westheimer AS and Aronsen AS. All three companies were big in their respective countries before the merger, which occurred January 1, 2010.

Westheimer A/S was founded in 1955 by Paul Westheimer, who was among the first to import Japanese cameras to Europe. The main brands for about 50 years were Canon and Minolta. But the number of brands grew rapidly, especially when his son Mikael Westheimer took over the management.

Focus Trading AB was founded in 1984 by Thomas Wernbo, who is now CEO of Focus Nordic Group (Focus Nordic AB). It all started in Mullsjö with sales of projection screens, but the number of products and brands rapidly grew, and a move to the Gothenburg area was a natural step.

Aronsen A/S of Norway was founded in 1989 by Knut Aronsen and has been one of the most well known and established actors in Norwegian photography since the late 50th century.

The merger also included Focus Image Nordic OY, that the three companies jointly own. The Finnish sales company was founded in 2007.

In 2012 Focus Nordic started up sales activities on Island.

In 2013 Focus Nordic started up sales activities in Latvia.